{"id":12563,"date":"2023-11-23T11:19:40","date_gmt":"2023-11-23T11:19:40","guid":{"rendered":"https:\/\/www.taxpolicy.org.uk\/?p=12563"},"modified":"2024-01-22T11:52:53","modified_gmt":"2024-01-22T11:52:53","slug":"shady_scam_mogul_press","status":"publish","type":"post","link":"https:\/\/heacham.neidles.com\/2023\/11\/23\/shady_scam_mogul_press\/","title":{"rendered":"Mogul Press: a “PR firm” that is either a deeply shady business or a scam."},"content":{"rendered":"\n
No tax angle here, just a warning about a businesses that spams Twitter, LinkedIn and Instagram users, and engages in deceptive advertising practices that may be illegal in the UK, EU and US.<\/strong> UPDATED as of 7 January 2024<\/em><\/strong>.1<\/a><\/sup>The original title of this post said Mogul Press “appears to be a scam”. I have now replaced that tentative conclusion.<\/span><\/p>\n\n\n\n In November 2023, I received a Twitter direct message:<\/p>\n\n\n\n I sent a polite response that we’re a non-profit and have a PR budget of \u00a30.<\/p>\n\n\n\n Over the next few weeks I received three more identical messages:<\/p>\n\n\n\n\n That was weird enough to pique my interest. I particularly liked the claim from an outfit without a Wikipedia page<\/a> that they can get you a Wikipedia page.<\/p>\n\n\n\n I asked PR\/media contacts – nobody had heard of Mogul Press. <\/p>\n\n\n\n The Mogul Press website (I won’t link) didn’t inspire confidence:<\/p>\n\n\n\n The case studies are all a bit odd – Mogul adds a reassuring caveat that they’re “derived from actual clients”:<\/p>\n\n\n\n So I asked the helpful Mogul people if this was a scam, and received three identical responses assuring me that it wasn’t:<\/p>\n\n\n\n\n Being the suspicious type, I then ran some reverse-image searches on the profile photos. They’ve been stolen from stock image libraries and from real peoples’ Twitter and LinkedIn profiles:<\/p>\n\n\n\n\n I asked Agatha, Ana, Verna and Polly about this, and didn’t receive a reply.<\/p>\n\n\n\n I’m guessing their names are fake too – they don’t show up as Mogul employees on LinkedIn. There are some Mogul employees on LinkedIn but, inevitably, the first two I checked also have fake profile photos: <\/p>\n\n\n\n At which point I called it a day.<\/p>\n\n\n\n If I’d done some research first, I would have found that lots of other people on Twitter<\/a>, LinkedIn<\/a> and Instagram have received similar messages<\/a>. Some subsequently received threats<\/a> of dire consequences<\/a> for being mean about Mogul<\/a> (the force of such threats being slightly blunted by coming from gmail accounts). <\/p>\n\n\n\n I gave Mogul the opportunity to respond. They sent me a strange answer which fails to explain why all their employees have fake profiles, and offers the odd defence that the fake pictures “can be found on Google”. They assured me the photos would be taken down – they haven’t been.<\/p>\n\n\n\n Needless to say, normal people working for normal businesses don’t use stolen profile photos, or send threats from gmail accounts. My assumption was that Mogul Press was some kind of scam, and I thought it would be helpful to put a page up to assist anyone else who runs across them.<\/p>\n\n\n On 26 December 2023 I received an email from the CEO of Mogul Press, Nabeel Ahmad, asking me to take down this article, and then eventually threatening me with UK libel proceedings if I don’t.<\/p>\n\n\n\n He said he would tell his team to stop using pictures of real people, and only fake AI generated images (which is apparently “common practice”. He said “You have my word that I will be strictly enforcing this going forward.”<\/p>\n\n\n\n So I was amused to see that, on that day, the first LinkedIn profile I found of a Mogul Press employee:<\/p>\n\n\n\n stole a photo from this very real UK tax adviser:<\/p>\n\n\n\n The rest of the correspondence isn’t very interesting, but I’ve uploaded a copy here<\/a>. In short, Ahmad: <\/p>\n\n\n\n Ahmad is adamant that his business is genuine and not a scam, and claims that this article is costing him $450k in lost revenue per month. He says I have “no real proof” Mogul is a scam, and that “just because you think we are one does not give you the right to publicly declare us as a scam, and damage our business this way.”<\/p>\n\n\n\n I’m afraid Ahmad is wrong. It’s my opinion that spamming<\/a>2<\/a><\/sup>This is the first TikTok link on the Tax Policy Associates website<\/span> people with deceptive marketing, allowing your staff to steal photos from real people, and pretending to be one kind of business when you’re actually something different, is somewhere between “deeply shady” and “scam”. That is legally protected speech in the UK<\/a> and the US<\/a>. And it’s an opinion that seems fairly<\/a> widely<\/a> held<\/a>.<\/p>\n\n\n\n Suing me for libel would be entertaining for everyone involved, but I’ve suggested to Ahmad that he may wish to obtain legal advice on some other points first:<\/p>\n\n\n\n I’ve told Ahmad I’ll be happy to change my mind if he stops spamming people, stops using fake profiles, and starts accurately describing his business in his marketing. I’m optimistic I’ll hear back from him on this soon.<\/p>\n\n\n Mogul have revamped their website, and it now gives the game away that this isn’t PR at all – it’s paid placements in low media outlets:<\/p>\n\n\n\n<\/figure>\n\n\n\n
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January 2024 update<\/h2>\n\n\n
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Another January 2024 update<\/h2>\n\n\n